Our story with Adventica in Vilnius started when the park was already a familiar destination for local families.
Instead of stopping once the park had opened and established itself, the Adventica team kept asking a different question: what could make the experience even more exciting?
That approach created an interesting challenge for CTRL+N. We weren't building an entertainment concept from scratch — we were adding new technology to an environment that already had its own identity, flow, and loyal visitors. The goal was to make every new attraction feel like it belonged there.
One of the most visible additions was the racing area. A four-player Bike Track and Running Race were combined into a single interactive zone, supported by custom wall graphics and coordinated score displays. Its position alongside the shopping centre's glass façade also gives the attraction an extra advantage: it catches people's attention even before they step inside the park.
But the interactive experiences aren't limited to racing. Different areas of the park were equipped with games designed for different ages and ways of playing. In the ball zone, air-powered tubes and tracks turn a familiar activity into an interactive challenge. The Big and Small Challenge Tables add quick competitive games, while the four-player Dance Challenge gives families another reason to get involved and play against each other.
For the youngest visitors, we created a different kind of interaction. The Fairy Tale music wall brings sound and discovery into the toddler area, while The Star invites children to chase and catch illuminated targets in a simple, intuitive game. Together, these additions changed more than just the number of attractions available.
They added movement throughout the park, encouraged interaction between family members, and created new moments of play without changing what already worked. For us, that's what successful park development is about: respecting the existing experience while finding new ways to make it even better.